Merch Momentum: A Course of Action for Print on Demand Creators and Entrepreneurs By Michael Essany

Merch Momentum founder and print-on-demand veteran Michael Essany shares actionable, unfiltered advice for entrepreneurs and creators who sell tshirts and products on Etsy, Merch By Amazon, Redbubble and everywhere else in ecommerce.

In 3+ hours of video lectures and a 180+ page companion eBook, you will learn:

• How to establish a POD business that can evolve and endure amid changing times and turbulent economic conditions.
• How to set up an efficient and effective workflow to boost productivity and mitigate disorganization and creative chaos.
• How to think, act, and create like a storyteller, not a product seller.
• How to develop a robust design portfolio of not only diverse niches but also diverse styles and aesthetics, increasing the scope of your catalog's appeal.
• How to identify niche opportunities and target passionate niche audiences.
• How to find niche inspiration and create completely original designs and products that can better compete by virtue of being innovative not imitative.
• How to create compelling product messaging that consumers will feel and embrace.
• How to design tshirts and POD products with clarity, creative simplicity, and a guiding purpose.
• How to write strong, expertly keyworded product listings to give algorithms what they want and consumers what they need to know.
• How to establish a winner's mindset and commit to a series of actions that free your mind from distractions and emotions that impede focus, productivity, and financial progress.

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